Privacy Policy

1. Information We Collect

We collect several types of information from and about users of our website and services, including:

1.1 Personal Data

We may collect personal identification information, including but not limited to:

• Name, email address, postal address, and phone number
• Payment information (credit card numbers, billing address)
• Government-issued identification details (required for equipment rental)
• Date of birth (to verify you meet age requirements for rental)
• Information provided when creating an account
• Information submitted through forms or correspondence with us

1.2 Usage Data

We automatically collect certain information when you visit, use, or navigate our website, including:

• IP address and browser type
• Device information including device type and operating system
• Pages you visit and links you click
• Time spent on pages and interaction information
• Referring URLs and exit pages

1.3 Location Data

With your permission, we may collect precise location information to provide location-based services such as nearby equipment availability, delivery options, and service centers.

2. How We Use Your Data

We use the information we collect for various purposes, including:

2.1 Providing and Improving Our Services

• Processing rental transactions and managing your account
• Fulfilling and managing orders, payments, and returns/exchanges
• Providing customer support and responding to inquiries
• Improving our website, products, and services
• Developing new products, services, and features

2.2 Communication

• Sending administrative information (e.g., rental confirmations, updates, security alerts)
• Providing information about products, services, and promotions (with your consent)
• Responding to your comments, questions, and requests
• Sending service-related notifications (e.g., rental reminders, return dates)

2.3 Security and Legal Compliance

• Protecting against, identifying, and preventing fraud and unauthorized transactions
• Verifying identity for equipment rental
• Resolving disputes and troubleshooting problems
• Complying with legal obligations and enforcing our terms and conditions

2.4 Marketing and Personalization

• Delivering personalized content and recommendations
• Marketing our products and services (with your consent where required)
• Analyzing usage patterns to improve user experience
• Measuring the effectiveness of our marketing campaigns

3. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract fulfillment: Processing necessary to fulfill our contractual obligations to you
• Legitimate interests: Processing necessary for our legitimate business interests, such as fraud prevention and marketing
• Consent: Processing based on your specific consent, such as for marketing communications
• Legal obligations: Processing necessary to comply with our legal obligations

4. Sharing Your Information

We may share your information with:

4.1 Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, including:

• Payment processors and financial institutions
• Customer service and support providers
• Delivery and logistics partners
• IT and system administration service providers
• Marketing and analytics partners

4.2 Business Partners

We may share your information with our business partners to offer you certain products, services, or promotions.

4.3 Legal Requirements

We may disclose your information where required by law or if we believe that the disclosure is necessary to:

• Comply with a legal obligation or process
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing
• Protect the personal safety of users or the public

4.4 Business Transfers

We may share or transfer your information in connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data, including:

5.1 Access and Portability

You have the right to request access to your personal data and to receive a copy of your data in a structured, commonly used format.

5.2 Correction and Deletion

You have the right to request correction of inaccurate personal data or deletion of your data under certain circumstances.

5.3 Restriction and Objection

You have the right to request restriction of processing and to object to processing of your personal data under certain circumstances.

5.4 Withdrawal of Consent

Where we rely on your consent, you have the right to withdraw that consent at any time.

5.5 Exercising Your Rights

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

6. Cookie Policy

6.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They help the website recognize your device and remember information about your visit.

6.2 Types of Cookies We Use

• Essential Cookies: Necessary for the operation of our website
• Functionality Cookies: Enable features and remember your preferences
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Track visitors across websites to display relevant advertisements

6.3 Managing Cookies

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. However, if you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

6.4 Third-Party Cookies

We use the following third-party cookies on our website:

• Google Analytics (analytics)
• Facebook Pixel (marketing)
• Payment processor cookies (functionality)

7. Data Security

We have implemented appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. These include:

• Encryption of sensitive data
• Regular security assessments
• Access controls and authentication procedures
• Regular backups and data recovery protocols
• Staff training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

8. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the data
• Whether we can achieve those purposes through other means
• Applicable legal, regulatory, tax, accounting, or other requirements

9. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect personal data from children under 18. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we will take steps to remove that information from our servers.

10. International Data Transfers

We may transfer, store, and process your information in countries other than your own. Our servers are primarily located in the United Kingdom. If you are accessing our services from outside the UK, please be aware that your information may be transferred to, stored, and processed by us and our affiliates and service providers in countries where data protection laws may differ from those in your country.

We implement appropriate safeguards to protect your personal data when it is transferred internationally, including executing standard contractual clauses approved by relevant supervisory authorities.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date, and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

If you have unresolved concerns, you have the right to complain to your local data protection authority.